About Chupi Jewellery - Our Story | Chupi
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Our Story About Chupi Jewellery

“As a little girl I loved asking my grandmother the story behind her rings, they were little pieces of history. Precious jewellery is like nothing else in the whole world, it marks a moment and holds a magical story.” Chupi Sweetman Founder & CEO

Marking Your Most Precious Moments Since 2013

Handmade with love

Thoughtfully designed and meticulously crafted with love and magic in Ireland. Our mission is to create timeless heirlooms made with sustainable, solid gold and precious gemstones that last forever.

See how your heirloom is made

Sustainability is at the heart of our business

Responsible practises are at the core of what we do, underpinning every decision. Each piece of Chupi jewellery is consciously created in Ireland using 100% recycled gold and lab-grown, recycled or mined diamonds certified through the Kimberley Process. Our beautiful packaging is fully recyclable, except for our velvet jewellery boxes, which are designed to be a keepsake.

The Chupi experience

Buying your heirloom piece is a celebration, and we want it to feel like one. Whether you book a digital appointment from across the globe or visit our flagship store in Dublin, you’ll receive the same VIP care and support. From our in-the-know jewellery consultants, who love helping you find your forever piece, to the hand-tied grosgrain ribbon of our signature luxury packaging, every detail matters.

Our Founder and CEO Chupi Sweetman

Chupi designs timeless heirlooms to celebrate life’s most precious moments. Her unique, award-winning pieces are inspired by the beauty and magic of Ireland and are designed to become a treasured part of your story.

“I want to change the way we think of heirlooms, not as something we are given but as something we choose ourselves. Marking our moments, celebrating our own journey and choosing our own future.” Chupi Sweetman Founder & CEO

Our Promise To You

Chupi gift box

Perfect packaging

Your heirloom comes beautifully presented in our signature Chupi luxury packaging, which has been thoughtfully designed to be fully recyclable or kept as a keepsake, somewhere where you can treasure your most loved things. We also offer minimal packaging – simply choose this option in your cart.


Sustainability first

Sustainability is at the heart of everything we do at Chupi, from using 100% recycled gold to thoughtfully sourced stones and reusable, recyclable or compostable packaging. It’s not a destination, but a continuous journey of exploring and addressing the ethical, environmental and social impact of our actions.

Chupi gift box

VIP care

Our incredible jewellery consultants are here to assist you with all your heirloom queries and to help you find your perfect piece. Book a virtual appointment or visit us in our flagship Dublin store. Worldwide shipping is on us, always, and we have an easy 30 day returns policy.

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