I want to make precious pieces that mark moments, sparkling pieces that are designed to be future heirlooms & become part of your story.

Chupi Signature

Our Story

Chupi is a multi-award winning Irish jewellery brand founded by designer Chupi Sweetman.

Chupi was born and raised in Wicklow, famously known as ‘the garden of Ireland’ for its unique natural beauty, which serves as a key inspiration for the brand’s aesthetic.

At 21, Chupi was scouted by Topshop from her first year in college as the youngest designer to ever work for the company. She went from scruffy student to serious designer overnight, and absolutely loved it. However, after a six year career in fast-fashion, Chupi wanted to create something that lasted forever and celebrated Ireland’s incredible design heritage, and so in April 2013 Chupi the brand was born.

I've always been fascinated by jewellery, how serious jewellery marks a moment in your life. I fell in love with sparkly things and now every piece I make has a story; it's where the magic is.

A tiny spark in 2013 brought us to where we are today, where we show every season at London Fashion Week. Our brilliant team of 23 talented individuals ship our beautiful sparkly pieces to 64 countries around the world with fans from London to New York to Tokyo. It’s been such an incredible journey made possible by our amazing customers who have supported us on our journey from Irish startup to an internationally-adored brand.

Inspired by Wild and Natural Things

Irresistibly drawn to wild and natural things, Chupi’s designs are inspired by the imperfect natural beauty of feathers, twigs and leaves complemented by the sparkliest diamonds and gemstones.

Our signature pieces range from our Hope is a Thing with Feathers ring, cast in solid 14k gold from a delicate swan feather to our must-have “We Are All Made of Stars” star sign pendant, to our unique Grey Diamond engagement rings made with the sparkliest of diamonds.

We make modern heirlooms to last a lifetime, sparkling pieces that you can one day pass on to become part of your story.

All of our precious jewellery is handmade with love in Ireland with ethical gold and conflict free diamonds. Ireland has an incredible wealth of creative talent and craftsmanship, and is known for its rich design heritage. We are incredibly proud of say that our jewellery is made in Ireland, loved everywhere.

Award Winning Jewellery

We’ve been incredibly lucky to be honored with several awards over the past few years including: KFW Accessory Designer of the Year; 2014, IMAGE Young Businesswoman of the Year; 2016 and the jewellery category of the Irish Made Awards by Irish Country Magazine; 2017.

A huge thank you to everyone who has voted for us and made it possible.

Meet the Chupi Team

Chupi

Managing Director

Chupi - Managing Director

Chupi Sweetman

Managing Director

Company founder and designer of all our sparkly things, each piece starts with a crazy spark from Chupi. Her designs are inspired by the beauty of wild things and upbringing in the picturesque surroundings of the Wicklow countryside.


Chupi was home schooled which has given her a healthy lack of respect for playing by the rules. Having written a bestselling cookbook, What to Eat, in her teens Chupi was scouted by Topshop at 21 before she fell in love with jewellery. Chupi is always thinking about our next big plan, and where in the world we will take Chupi jewellery next.

Ann

Financial Controller

Ann - Financial Controller

Ann

Financial Controller

Having come first in Ireland in her accountancy exams Ann likes to keep a very accurate eye on our financials. Adored by our office dogs Poppy & Rufus, Ann (who is an incredible baker) even makes homemade treats for the pair of pooches.


We thought all was wholesome with Ann until we went paintballing and discovered she is a lean mean sniper. We have all been far more efficient at turning in our receipts ever since.

Anna

Production Manager

Anna - Production Manager

Anna

Production Manager

Our Anna is that rare mix, a creative person with an eye for numbers. Anna is in charge of managing our production process and ensuring that not only do we make beautiful things but we do it brilliantly.


Chupi and Anna can frequently be overheard obsessing over their latest cloud based system. Anna speaks fluent spreadsheet and has made us realise just how much a good spreadsheet can improve the creative process.

Brian

Technical Director

Brian - Technical Director

Brian

Technical Director

The brains behind all of our technical projects, including our very beloved website. Brian is rather busy running his own company Human (www.wearehuman.ie) where he works as a UX/UI consultant.


Somehow we convinced him to take a role as our Technical Director for Chupi. Unfortunately he still refuses to fix the printer.

Cheryl

Team Manager

Cheryl - Team Manager

Cheryl

Team Manager

Cheryl keeps our busy team organised and motivated, and always brings out the best in everyone. Having always worked in Craft & Design Cheryl loves beautiful things and is a huge advocate for the sector.


Cheryl isn’t just our team manager, she’s the queen of organisation and is always available for a friendly chat or with an emergency chocolate supply on a stressful day!

Ciara

Production Jeweller

Ciara - Production Jeweller

Ciara

Production Jeweller

Born and bred in Dublin, Ciara was always creative which lead her to her role of making jewellery in Chupi.


Ciara has excellent organisation skills and the ability to prioritise what’s important. Ciara is a big lover of animals, tea and all things sparkly!

Courtney

Jewellery Consultant

Courtney - Jewellery Consultant

Courtney

Jewellery Consultant

Courtney left her native Michigan and fell in love with Ireland many years ago. Now living on a small homestead in Wicklow, Courtney owns a herd of goats from which she makes the most amazing cheeses!


She passionately cares about how things are made and is the perfect addition to our talented production team.

Donal

Frontend Developer

Donal - Frontend Developer

Donal

Frontend Developer

Donal hails from the magical, mythical land of Roscommon and has a diverse background in creative and technical fields - Architecture, Music Technology and Web Technologies.


He discovered a love for developing creativity through web development, turning bespoke designs into interactive experiences. Donal adores the great outdoors, spending his weekends scaling mountains and of course catching up with friends over a pint.


Donal has accidentally learned more about jewellery than he knew he ever could through working with the Chupi team!

Emily

PR & Social Media Executive

Emily - PR & Social Media Executive

Emily

PR & Social Media Executive

Emily is our resident social media queen, a Kildare native who recently completed a degree in Journalism. With incredible copywriting and proofreading skills and knowledge of all things social, Emily helps Zoe in the management of all things marketing and PR.


Emily, like the rest of the team adores dogs, fashion and beautiful jewellery!

Graham

Sales & Account Manager

Graham - Sales & Account manager

Graham

Sales & Account Manager

Graham is our people guy, bravely surviving in a studio of sparkly things and engagement rings. His main aim to to make our fans feel looked after for any queries they might have and is great at talking to the worried boyfriends looking for the perfect gift.


A huge sports fan (he would probably watch competitive paint drying) and computer games fan he has been trying to convince the team to invest in a Playstation for the office.

Jennie

Head of Digital

Jennie - Head of Digital

Jennie

Head of Digital

Jennie heads up all things ecommerce and digital strategy. Previously founder of Opsh and Prowlster, Jennie has a background in fashtech, retail, ecommerce, publishing and journalism.


Jennis is lover of (decaf) tea, Irish design and all things fashion and innovation.

Lisa

Illustrator & Digital Designer

Lisa - Illustrator & Digital Designer

Lisa

Illustrator & Digital Designer

Originally from Galway, Lisa joined the Chupi team after graduating from NCAD where she studied Visual Communications.


A talented artist and winner of U Magazine’s 30 Under 30 Awards in 2017 in the ‘Art’ category, in addition to creating all of our beautiful illustrations and hand lettering for Chupi, Lisa creates her own line of beautiful fairytale inspired illustrations and can be found gramming under @lisamchugo.

Roisin

Production & Logistic Coordinator

Roisin - Production and Logistic Co-Ordinator

Roisin

Production & Logistic Coordinator

Roisin is originally from Kilkenny and recently moved back home after spending two years living in London. She’s our resident film buff and adores nerdy fantasy film, having studied Film in NUI Galway.


Roisin shares Chupi’s love of glitter nails and loves baking in her spare time. We are yet to sample some of her baked treats!

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Suzanne

Production & Marketing Executive

Suzanne - Production & Marketing Executive

Suzanne

Production & Marketing Executive

A beacon of organisation in our creative team, if Suzanne says something is organised we all know she has it under control.


An incredible copywriter, influencer marketing expert and ASOS addict, Suzanne is an essential part of two of our busiest teams.

Zoe

Marketing Manager

Zoe - Marketing Manager

Zoe

Marketing Manager

Zoë is originally from Galway but spent the last eight years living in sunny Sydney before moving back home to her beloved Ireland. Zoë studied a Masters of Science in International Fashion Marketing in the UK and has spent the last ten years working in marketing, comms and social media strategy across everything from fashion to technology.


A huge fan of yoga, Zara and caffeine, we knew Zoe was meant to be part of our team!

Special Mention

Poppy and Rufus

Poppy + Rufus

Arriving to the Chupi studio from Dogs Aid, a wonderful animal rescue charity in Ireland, Poppy & Rufus have brightened up our days with their mischievous antics.

When not rustling in the bin or trying to chew through the legs of our chairs, the dogs love to boldly climb on to the seat of whoever was foolish enough to stand up last, usually Graham! Poppy has us all wrapped around her little paw, she sits by the office radiator until her whimpers force us to lift her up onto her favourite perch.